City Lodge sponsors ‘Best Breakfast Show’ category at MTN Radio Awards 2013

MTN

In line with our tradition of providing great breakfasts to get our guests off to a good start to their business or leisure days, the City Lodge Hotels Group is sponsoring the ‘Best Breakfast Show’ category at this year’s MTN Radio Awards!

The awards take place on Saturday 13 April, and with so many entries, there’s fierce competition for Breakfast Shows and their presenters. The finalists represent the best in South African radio and the MTN Radio Awards are about promoting and recognising excellence in the industry.

The adage – “If a station is not in profit by 9am, then it never will be” – makes the Breakfast Show award one of the most important. Morning radio can often sound the same in many markets, so the judges will look for style, content, and presentation that is original, creative, exciting, and enticing.  Morning radio is often about team-broadcasting, and judges will, therefore, pay special attention to how the team blends together and plays off one another.

The best start to your day?

City Lodge’s Courtyard, City Lodge and Town Lodge brands are renowned for their hearty Full English and Continental breakfasts, while the budget Road Lodge also provides breakfast options for its guests.

“Breakfast has always been an important part of our overall offering so we thought it would be a good idea to identify with the breakfast shows that hundreds of thousands of South Africans – maybe even millions – listen to on a daily basis around the country”, said Peter Schoeman, City Lodge’s Divisional Director, Sales and Marketing.

We believe a good breakfast gives you the best possible start to your day. And a great Breakfast Show is essential too! What’s your favourite South African Breakfast Show that gives you the best start to your day?

The MTN Radio Awards is about raising the bar – rewarding those individuals and organisations who combine talent, hard work, and skill to ensure that their listeners are engaged and happy. The 2013 MTN Radio Awards will be the fourth edition of this Awards programme and winning an MTN Radio Award is a significant achievement, something to be added to an individual’s or station’s résumé. The Awards Banquet will be held at the Sandton Convention Centre on Saturday 13 April.

Mildred Phiri, breakfast chef at City Lodge Katherine Street in Sandton, creating a yummy start to the day for a hungry guest!

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