Road Lodge: bad for room-wrecking rockers; good for sleep… The City Lodge Hotel Group’s Road Lodge “Rock Star” TV commercial won ‘Ad of the Month’ in October 2013, a Creative Circle initiative. Created by TBWA Hunt Lascaris, the ad recognises Road Lodge hotels as the ultimate in value-for-money, perfect for overnight stays and a good night’s sleep.
The judging panel consists of a Creative Circle Exco member and 9 other creatives; the same group who judge the Loeries. Said Neo Mashigo, Creative Circle Chairperson: “A brand that always does interesting work, this piece was simple and entertaining.”
Creative Circle represents the wider South African creative community, and are committed to developing and improving the standard of the South African advertising industry’s creative product.
Road Lodge: bad for room-wrecking rockers; good for sleep
Creative Circle encourages and promotes creative excellence that’s relevant and meaningful in the South African advertising and communication industry – and City Lodge Hotel Group is honoured to have been awarded first place in the category of television.
Watch the advert below: